Featured on the cover of Aftermarket Business (Nov 2009)
“Aftermarket Parts: What’s Your Perception?”
“The quality and preference gap is closing between OE and aftermarket parts.”
“As the world goes more and more digital, it’s easy for misconceptions {like always go to the dealer for replacement parts} to spread. But what this means to the aftermarket is that it is more important than ever to distinguish between perception and reality. So how do aftermarket parts fare compared to OE? What are the differences? And is what you see when you look at the aftermarket the same image that is reflected in the eyes of the customer?
“Of course, many manufacturers supply both OE and aftermarket channels. In those cases, most products are virtually the same. There may be some OR product technologies and innovations protected by patents, BUT EVEN THEN THE AFTERMARKET ALTERNATIVES ARE STILL ENGINEERED TO THE SAME QUALITY OF FORM, FIT AND FUNCTION.” (own emphasis added)
What does this really mean for consumers? The parts that we sell work just as well or better than the parts you get from local dealers! The only problems exist when a car manufacturing company withholds the specs on specific parts, so that the aftermarket cannot make them available. There is legislation currently in Congress that would make it illegal for them to withhold this kind of information. To find out more follow this link: http://www.righttorepair.org/
To check out the rest of the article mentioned above, click here.
Checkered Flag Auto Supply is committed to bringing its customers the latest updates on changes affecting the aftermarket.
www.checkeredflagautosupply.com
